If you own or manage a website, then you need to be directing at least a portion of your marketing budget to SEO (search engine optimisation). Although SEO is difficult, getting on top of it will help your website continue to rank well.
Luckily, there are plenty of SEO agencies out there who can help you solve problems that might be causing your website to rank poorly. I’d generally recommend paying an SEO professional to do things for you, because they will know exactly what they’re doing.
However, you still might like to know why your website isn’t performing well on the search engine results pages. There are a few reasons why this could be the case, including:
Your Website Hasn’t Been Indexed
If your website isn’t indexed, it won’t show up in the search engine results, no matter how well optimised it is. Unfortunately, this happens more often than you might think.
Sometimes, Google and other search engines will index or crawl your site without them telling you to. But, sometimes they won’t, which means that you need to log into your Google Search Console and submit your website.
This isn’t too hard, and there are plenty of resources online that will tell you what you should be doing. Alternatively, speak to a professional and ask them to help you get started.