If you’re in any way familiar with the world of SEO, you will know that it’s a constantly changing field. Every time one of the major search engines update their algorithms or makes changes to their search engine ranking process, search engine optimisation best practices also change.
It’s therefore important to stay up to date with the latest best practices so that you can keep your website at the top of the results pages for relevant keywords. With this in mind, I’ve put together a short list of the top SEO trends in 2019 which you can use to inform future optimization decisions. They include:
Understanding User Intent
Google’s search engine algorithms are becoming increasingly advanced, and they have reached a point where they are able to understand what sort of things someone is searching for when they use a specific keyword.
With this in mind, you need to make sure that your content for specific focus keywords and phrases is inline with the things that people are actually searching for.
For example, if you’re trying to rank for a key phrase like “How to get to the top of the search engine rankings”, you need to make sure that your article explains this clearly.
Focus On Quality, Not Quantity
In the past, the most important thing was adding a lot of keyword rich content to your website. However, this has changed in recent years, and Google now penalises websites with poor quality content, which has resulted in a shift in focus.
Nowadays, the best search engine rankings are achieved by websites which really focus on creating high quality content, as opposed to a lot of content. This means that you should always make sure that everything you write is very easy to read, engaging, and above all, free of all spelling and grammar mistakes.
Emphasise Technical SEO
However, your content isn’t the only thing that will contribute to your search engine ranking. You also need to make sure that the technical side of your website is well optimized, especially with respect to the user experience. This is largely because Google now takes into account things like your visitor retention time and bounce rate as SEO ranking factors.
Some of the most important things to focus on when it comes to technical SEO optimization include:
- Improving your page load speed.
- Optimizing your images.
- Making sure that you’re using reliable servers with enough resources for potential traffic spikes.
As you can see, there’s nothing too difficult about technical SEO, but it’s becoming increasingly important as search engine ranking algorithms evolve.
Search engine optimization is an ever evolving field. As search engine ranking algorithms change, the most important search engine optimisation techniques also change, which means that you need to make sure that you’re staying up to date with the latest best practices.
The things that I’ve outlined in this article will help you stay ahead of the SEO curve in 2019. But, make sure that you do your own research and develop a comprehensive SEO strategy to help make sure that you reach the highest ranking possible.