If you own or manage a website, then you need to be directing at least a portion of your marketing budget to SEO (search engine optimisation) with a marketing services company. Although SEO is difficult, getting on top of it will help your website continue to do well in their search engine rankings.
Luckily, there are plenty of SEO agencies out there who can help you solve problems that might be causing your website to rank poorly. I’d generally recommend paying an SEO professional to do things for you, because they will know exactly what they’re doing.
However, you still might like to know why your website isn’t performing well on the search engine results pages. There are a few reasons why this could be the case, including:
Your Website Hasn’t Been Indexed
If your website isn’t indexed, it won’t show up in the search engine results, no matter how well optimised it is. Unfortunately, this happens more often than you might think.
Sometimes, Google and other search engines will index or crawl your site without them telling you to. But, sometimes they won’t, which means that you need to log into your Google Search Console and submit your website.
This isn’t too hard, and there are plenty of resources online that will tell you what you should be doing. Alternatively, speak to a professional and ask them to help you get started.
You’re Trying To Rank For High-Competition Keywords
If you run a website that falls in a competitive niche, your main problem could be that you’re simply trying to rank for keywords that have way too much competition. For example, if you’re the owner of a small SEO blog, you’re never going to rank for keywords like “SEO” or “search engine optimisation”.
Rather, you should focus on low-competition key phrases. These might have lower search traffic, but if you can hit the top of the rankings, you will benefit from an increase in traffic to your website.
You Haven’t Optimized Your On Page Content
One of the biggest mistakes made by new website owners is failing to optimize their on-page content. In short, people often forget to do things like:
- Adding custom meta-titles to every single one of their pages.
- Adding meta-descriptions alongside their meta-titles.
- Creating XML sitemaps that outline their website structure.
When you’re adding SEO optimized content like this, you need to make sure that you’re being careful and writing things in a way that flows naturally as much as possible.
Alternatively, employ the services of an SEO professional who will have the experience and knowledge to help you get the most out of your website.
Ultimately, there are numerous reasons why your website might not be ranking as well as it could be. For one, it might not even be indexed yet. Or, you could be focusing on high-competition keywords that are controlled by established brands. Finally, your on-page SEO content could be poorly optimised, which could be a problem.
Ultimately, I’d recommend employing the services of an SEO professional if your website is ranking poorly.