If you own or manage a website, then you need to be directing at least a portion of your marketing budget to SEO (search engine optimisation) with a marketing services company. Although SEO is difficult, getting on top of it will help your website continue to do well in their search engine rankings.
Luckily, there are plenty of SEO agencies out there who can help you solve problems that might be causing your website to rank poorly. I’d generally recommend paying an SEO professional to do things for you, because they will know exactly what they’re doing.
However, you still might like to know why your website isn’t performing well on the search engine results pages. There are a few reasons why this could be the case, including:
Your Website Hasn’t Been Indexed
If your website isn’t indexed, it won’t show up in the search engine results, no matter how well optimised it is. Unfortunately, this happens more often than you might think.
Sometimes, Google and other search engines will index or crawl your site without them telling you to. But, sometimes they won’t, which means that you need to log into your Google Search Console and submit your website.
This isn’t too hard, and there are plenty of resources online that will tell you what you should be doing. Alternatively, speak to a professional and ask them to help you get started.
Blogging and content creation is a major part of search engine optimisation (SEO) for lawyers. If you run or manage marketing and SEO for your law firm, then you need to know exactly how to craft the perfect blog post.
The perfect SEO blog post has a number of features. Some of these are obvious, but others aren’t at all. Unfortunately, a lot of people don’t understand exactly what writing SEO optimised blog posts involves, which is why I’ve put together this list of some of the major features of SEO optimised content. These include:
Making Sure To Use Keywords
Before you start writing, do some keyword research. Identify one primary keywords (or keyword phrase) and a few secondary keywords for your article. Try and include the primary keyword in your title, in the first paragraph of your content, and about once per 100-150 words after that. Try and use your secondary keywords a couple of times through the piece.
It’s important to note that keyword stuffing is a big no when it comes to SEO content. Make sure that your keywords are worked into your content in a natural manner, otherwise Google might penalise you.
Choose Your Topics Carefully
If you really want your blog post to rank high on the search engine results pages, then you need to make sure that you’re choosing topics that don’t have too much competition. A good place to start is with writing blogs that answer question that a potential client might ask.
For example, if you run a law firm specialising in criminal law, you need to look for niche blog titles related to this. For a criminal lawyer, blogs like ‘what to expect at an assault hearing’ or ‘average punishment for burglary’ could be a good place to start.
The history of digital marketing can be traced back to the 80s which saw computer technology advancing just enough to be able to sore large amounts of information about customers. The increasing sophistication in technology led to the mindset about marketing take a shift from being about pushing the product to making a connection with the customers. Marketers started to move on from their offline marketing strategies to database marketing which did not have as many limitations as list brokering.
Along with the 90s came the advent of CRM software. A system that could track interactions with current and potential customers and it blew up into something huge at that time. The massive overhaul that CRM saw in the 90s resulted in vendors expanding the services they offer to companies. They were now offering sales, service applications and marketing as well by that time.
The birth of the internet took it along to allow marketers to prioritize the experience of customers and update their customer understanding. The challenge was that they had a lot of data but not a lot of information. 1999 saw the birth of SaaS (software as a service) come forth in the form of Salesforce. It was the first company to actually deliver business applications from a website. We know it as cloud computing. This laid the foundations of future digital marketing technology.