Blogging and content creation is a major part of search engine optimisation (SEO) for lawyers. If you run or manage marketing and SEO for your law firm, then you need to know exactly how to craft the perfect blog post.
The perfect SEO blog post has a number of features. Some of these are obvious, but others aren’t at all. Unfortunately, a lot of people don’t understand exactly what writing SEO optimised blog posts involves, which is why I’ve put together this list of some of the major features of SEO optimised content. These include:
- Making Sure To Use Keywords
Before you start writing, do some keyword research. Identify one primary keywords (or keyword phrase) and a few secondary keywords for your article. Try and include the primary keyword in your title, in the first paragraph of your content, and about once per 100-150 words after that. Try and use your secondary keywords a couple of times through the piece.
It’s important to note that keyword stuffing is a big no when it comes to SEO content. Make sure that your keywords are worked into your content in a natural manner, otherwise Google might penalise you.
- Choose Your Topics Carefully
If you really want your blog post to rank high on the search engine results pages, then you need to make sure that you’re choosing topics that don’t have too much competition. A good place to start is with writing blogs that answer question that a potential client might ask.
For example, if you run a law firm specialising in criminal law, you need to look for niche blog titles related to this. For a criminal lawyer, blogs like ‘what to expect at an assault hearing’ or ‘average punishment for burglary’ could be a good place to start.