When it comes to website development for small businesses, it is extremely important to make sure that your site and any other online content is clearly branded. Before you start building your WordPress website and online presence, you need to sit down and think about your brand, what you are trying to convey, and how you are going to do that. WordPress theme selection is one of the best ways to make sure that your website is branded how you want it to be, as different themes are able to convey different meanings.
What Is Meant By Branding?
Branding – especially in a digital sense – is about building and developing your brand so that your website visitors and customers have a clear sense of who you are and what your vision is. Branding can be done in a variety of ways, including:
- Your WordPress theme selection, which can contribute to the overall impression that people get when they visit your website for the first time.
- Your website design, which is very important to complement and add to your theme.
- Your content and writing style, which can create subliminal messages in the mind’s of your readers, causing you and your business to appear in a certain way.
When branding your online content, it is important to remain consistent across platforms. For example, you need to make sure that you use the same logo and design scheme across both your website and your social media pages.