Branding With WordPress

Branding With WordPress – Theme Selection

When it comes to website development for small businesses, it is extremely important to make sure that your site and any other online content is clearly branded. Before you start building your WordPress website and  online presence, you need to sit down and think about your brand, what you are trying to convey, and how you are going to do that. WordPress theme selection is one of the best ways to make sure that your website is branded how you want it to be, as different themes are able to convey different meanings.

What Is Meant By Branding?

Branding – especially in a digital sense – is about building and developing your brand so that your website visitors and customers have a clear sense of who you are and what your vision is. Branding can be done in a variety of ways, including:

  • Your WordPress theme selection, which can contribute to the overall impression that people get when they visit your website for the first time.
  • Your website design, which is very important to complement and add to your theme.
  • Your content and writing style, which can create subliminal messages in the mind’s of your readers, causing you and your business to appear in a certain way.

When branding your online content, it is important to remain consistent across platforms. For example, you need to make sure that you use the same logo and design scheme across both your website and your social media pages.

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First WordPress Blog

Starting Your First WordPress Blog

People throughout the world write regular blogs for a number of reasons. Some people enjoy writing, and find that a digital blog is the simplest way to share their thoughts with the world. Other people want to share the things that they are doing – such as travelling or living abroad – with their friends and family. Regardless of your aims, WordPress is undoubtedly the most popular blog and website creation platform.

Starting your first WordPress blog – and indeed, building your first simple website – can be quite difficult, especially if you have limited training and web development knowledge. However, it actually isn’t that hard to do, as this simple step by step guide will show. To create your first WordPress blog, you need to:

  1. Find and Register a Domain Name:

First, you need to decide what you want your blog to be called. Once you have chosen a name, you need to choose and register a domain name. This is relatively simple, and can usually be done at the click of a button. Most hosting providers (more on this in a minute) allow you to choose and register your domain during the website creation process, so let’s move onto the next step.

  1. Find a Hosting Provider:

Once you have decided on a name for your new blog, you need to find a hosting provider. What is hosting you ask? Basically, a hosting provider gives you the server space and processing power that you need to run your website. Basic hosting doesn’t need to cost more than a couple of dollars per month, but it is important to consider the following when choosing your hosting provider:

  • Their reputation, as a poor quality host can come with a range of problems which will make our blog suffer.
  • How much server space you are allocated, as less server space means that your blog will be able to cope with less visitors. If you plan on attracting a large audience, you should probably go for a premium hosting plan.
  • Any extras they offer. Some hosting providers offer additional features like regular website backup, website downtime monitoring or, as mentioned above, domain registration.

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eCommerce Sales

3 Ways to Increase eCommerce Sales

When it comes to the ecommerce industry, websites like Shopify have been making it awfully easy for people to start up their own businesses in the field of ecommerce web design. Maybe you are also thinking about starting your own ecommerce company as well. It only makes sense if you want to make money through the power of the internet. An ecommerce store makes the most sense.

The thing is that just setting yourself up an ecommerce store is not going to cut it. If you want to make some real money off of it, you need to generate some significant sales. To do that, you need to know how you can market your ecommerce store so that you can sell your wares to become successful.

We’re going to look at x ways to increase your ecommerce business sales in this post to help you foster a successful business. Let’s get started.

  1. Paid Traffic Generation

One of the best ways to boost the sales you can make through your ecommerce business is to get some good traffic flowing to your website. How will you do that? Through paid traffic, of course. If you are thinking that getting paid traffic to your website is going to require you to spend more money than you will make from it, you would be so wrong. There have been cases where people invested in paid traffic but couldn’t break even on their investment. There is a reason for that.


If you utilize paid traffic properly and avoid newbie mistakes, you’re pretty much golden. You need to approach paid traffic by pacing yourself. Spend small amounts to test the waters before you jump in. Experiment with multiple campaigns on a small scale to see which one gives you better results. Once you’ve found your pick, tweak it to make improvements and voila. You will not only get back what you’ve invested, you will make more on top of that.

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